Richard Branson Case Study Assignment

Richard Branson Case Study Assignment

Description/Paper Instructions

Richard Branson Case Study Assignment

–1.Read the case carefully and determine the key factors of the case.For example, is the case mostly affected by the organizational culture, the leader, the followers, the economy, advertising, ethics, company policy, legal concerns, training deficiencies, etc?

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–2.If there are no “real” companies/individuals, look up information pertaining to the topic(s) addressed in the case from EBSCO, Hoover’s and other DCCC Library resources.Make sure you run off the material to refer to for your summary and for your group work in class.

—3.Read the case again in light of the information you have found and try to start forming some critical thinking components that apply to this case.The points discussed in class are only suggested ideas.

(2 solid pages– not more than 4) and the team summary should be at least 10 bullet points.Your cover page and works cited page do not count toward the two pages.

—4.Write a summary of the case as you see it—do not parrot back the information that is in the case without reflecting on your found data and critical thinking components.Support all decisions with information from EBSCO articles attached to the end of your summary as well as properly citing information.

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