PERSUASIVE SPEECH – “THE PRODUCT SPEECH”

You will persuade your audience (the class) to be interested/motivated to purchase a product based on the following criteria.

• real (something we can see and touch)
• legal
• be able to purchase online or in a local store
• current retail price- $1 to $500 US
• not anything living, like a pet etc.
• not a weapon of any kind
• not a drug, alcohol etc.
• nothing distasteful or potentially offensive to others
• persuade the audience to support your product.
• no services or giftcards
• REFERENCES – You should have at least two credible references in your bibliography.

(SPEECH OUTLINE TEMPLATE BELOW)

Speaker: [Your Name]

Speech Topic: [Topic]

Speech Title: [Title]

Speech Type: [Persuasive –or– Informative –or– Special Occasion]

Audience Analysis:

·  Knowledge: [What do your listeners know about the topic?]

·  Attitudes: [How does your audience feel about the topic? What can you do to create or reinforce a positive attitude?]

·  Expectations: [Why will your audience be present for your speech? What are they expecting to hear?]

·  Demographics: [Describe the audience’s demographics. How might those factors influence your presentation?]

·  Setting: [What will your speech setting be?]

Speech Purpose: [Write a specific purpose that expresses in action form what you hope to achieve with your speech.]

Thesis Statement: [Write a single declarative sentence expressing the theme or central idea of your speech.]

Introduction:

·  Getting Attention: [Gain the audience’s attention.]

·  Topic and Purpose: [Summarize your topic and purpose.]

·  Main Points: [Preview the main points.]

·  Relevance: [Make the topic relevant for your audience.]

·  Credibility: [Establish credibility as a speaker.]

Organizational Pattern: [Enter the organizational pattern used for your main points.]

Body: 

[Replace the bracketed information with the contents of your speech. Revise the outline by editing your points, rearranging them if necessary, and adding supporting points.]

 I.  [First idea (strongest)] (* Note any visual aid(s) you plan to include)

A.  [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

B.   [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

C.   [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

Transition: [Write a sentence that will help your audience connect one main point to the next.]

II.  [Second idea (second strongest)] (* Note any visual aid(s) you plan to include)

A.  [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

B.   [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

C.   [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

Transition: [Write a transition that will help your audience make the connection from one main point to the next.]

 III.  [Third idea (weakest)] (* Note any visual aid(s) you plan to include)

A.  [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

B.   [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

C.   [Support] (* Note visual aids)

1.   [Example] (* Note visual aids)

2.   [Example] (* Note visual aids)

Conclusion

Closing Signal: [Signal the close of your speech.]

Main Points: [Summarize your main points.]

Topic and Purpose: [Repeat your topic and speech purpose.]

Audience Response: [Challenge the audience to respond.]

Memorable Close: [Make the conclusion memorable.]