Consumer Behaviour And Marketing Psychology

Consumer Behaviour And Marketing Psychology

Assessment Information

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any

further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School

Consumer Behaviour And Marketing Psychology

Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

Assessment 2 Information

Subject Code: MBA404

Subject Name: Consumer Behaviour and Marketing Psychology

Assessment Title: Survey Questions and Survey Analysis

Assessment Type: Length:

Individual, Validation Step and Written Analysis Validation Step with 10 Survey Questions and Four-Page Written Analysis (no more)

Weighting: 35%

Total Marks: Submission:

Consumer Behaviour And Marketing Psychology

100 Online

Due Date: Week 6 & 9

Your task Based on the analysis you have conducted in the first assessment, individually, you are required to create a 10 question survey, distribute it via Survey Monkey (a free online instrument) to collect data from a minimum of ten survey participants and to provide four-page analysis of the gathered data.

Assessment Description. In this individual assessment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, and cultural factors covered in weeks 3 to 5 that influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that not all of these topics may apply to your chosen product or service.

Assessment Instructions Your first task is to create a survey comprising of 10 questions that designed to examine why customers have decided to purchase your chosen product or service. These questions should inquire survey participants about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/price/attributes and customer satisfaction. By the end of week 6, you are required to provide the ten questions that you will use in Survey Monkey to survey 10 participants who purchased the chosen product/service in the first assessment to your workshop facilitator via MyKBS, under ‘assessments tab’ > ‘Survey Questions and Objectives Validation’ icon. In providing the list of ten questions, you must also include answer options and objective/s that link to each of the questions in a nested table. This validation step is worth 10% of your final grade in this subject, with 1% awarded per each correctly constructed question, its answer options and suitable objective/s. Please note that you will not be able to submit the 4-page survey analysis or any other assessment in this subject until your workshop facilitator has approved your questions, so be wise and don’t be late.

Assessment Information

Consumer Behaviour And Marketing Psychology

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any

further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School

Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

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